Unlike some of my professional peers, we welcome professional reform in financial planning.

Obviously we, like many of our colleagues in the industry, have business and revenue bases to protect. Many of our colleagues in five, 10 or 15 years’ time will not still be active in the industry – instead hopefully enjoying well-deserved retirement with grandchildren and pursuits.

However, as most of us at Quantum Financial are members of the younger financial advice generation with 30+ years ahead of us in the industry, it would seem short-sighted for us to just focus on self interest and current revenue protection.

The failures of financial institutions, rampant consumer abuse, and widespread investor anger against the financial planning industry have created a lack of public trust in our financial systems. In recent years some of our fellow financial planners have done things that are unethical and wrong. As financial planners ourselves, this saddens and embarrasses us.

We need to rebuild the trust. We want to be proud to call ourselves financial planners.

My peers and I are the future of this industry and just as Chartered Accountants used to be best known for bottom-of-the-harbour tax schemes in the 1970s and have now rehabilitated their reputations, I think financial planners can do the same thing.

We support the Future of Financial Advice (FOFA) reforms and we have long argued there should be a ban on all commissions (including for general advice and insurance).

There is little (if any) downside in asking clients if they wish to opt in to our service every two years. That’s how doctors, lawyers and accountants operate. That’s how professionals operate. Give clients that right.

Don’t water down the best interest duty. As professional financial planners we should embrace that trusted responsibility and wear it with great pride.

I welcome the Senate inquiry into ASIC and financial planning practices, because it will help consumers identify professional financial planners.

Financial planning requires attention to detail and a structured plan. Unfortunately, not only have recent financial scandals rocked the industry, there’s a lack of knowledge about what a professional financial planner can provide.

The revelations of the alleged activities of financial planners tied to Commonwealth Bank Financial Planning are a sad litany of failings, bad practices and unethical behaviour. These are a poor indictment on the dominant sales culture in large institutions, and a blight on the reputation of the emerging profession of financial planning.

So if you’ve ever questioned the professionalism of financial planning, you’re not alone.

The need for financial advice

In an increasingly complex and uncertain financial environment, families need guidance from trusted and competent advisors to help them make smarter decisions about their money.

Protect your wealth

A doctor’s Hippocratic Oath includes the promise “to abstain from doing harm”. Similarly, a good planner first ensures your family doesn’t take any more risks than you have to. This includes avoiding high risk or tax-driven investments. It includes adequate insurance protection for peace of mind against loss or injury (note, a key word here is ‘adequate’).

Build your wealth

Hope, greed and fear cloud investors’ decisions. A good planner will create a barrier between emotions and investing, minimising mistakes, resulting in smarter investing decisions. They filter the ‘noise’ in the daily financial press to ensure you invest based on research driven insights. Clients are typically surprised by how important non-financial issues can be to their financial position.

Structuring to protect your assets, asset location and tax effective distribution strategies all add value. Key advice includes balancing the competing trade-off between mortgage reductions, investing, super contributions, and cash held for safety.

A good planner will ensure you understand what risk means for your family and how it can change through your life. They will devise appropriate strategies for your career progression or as you grow your business. A good planner will help you write your goals down, understand your approach to risk and return; and determine the minimum level of risk you need to take to achieve your family’s goals.

It sounds basic but it staggers me the number of senior people I know who work in the finance industry who don’t have a written plan. A well-written strategic plan will give you the confidence to make smart financial decisions, and help you avoid the whims of daily market movements.

Surveys show that investors who work with a planner are more likely to have a written strategy, are more likely to follow that strategy, understand how their investing decisions relate to their life goals, and are more confident about their financial future.

Fund your dream retirement

A good financial planner will help you confidently plan for your desired lifestyle in retirement. Andrew Peters, from Semaphore Private in Melbourne, puts it well: “Clients need to set ‘their number’ that relates to ‘their lifestyle’ (eg retirement income of $90,000 pa). Once they’ve set their number, we can establish ‘their target’ – eg $2.5m. Setting tangible targets is key to focusing clients on their goals”. Once that is determined, he goes on: “An advisor works with you to create a passive income stream which will enable you to support your desired lifestyle rather than facing the uncertainty of potentially having to work to support your lifestyle.”

Bring on FOFA

Clearly some financial planners have done things that are unethical and wrong, which has created a lack of public trust. As a financial planner, this saddens and embarrasses me. Consumers need a financial services industry that acts more clearly in the best interests of consumers, and treats them fairly.

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ClaireMackaySMSFExpertFinancialPlanner 5Claire Mackay
LLB LLM BCom CA CFP CTA
I am a financial planner, SMSF expert and company director. I thrive on providing independent, expert financial advice to my wonderful clients. I was recognised as Financial Planner of the Year 2015 and Investment Adviser of the Year 2014.

To contact me, speak to my team on 02 8084 0453. Please feel free to connect with me on Twitter or visit the Quantum Financial website.